International Winter University Programme
The International Winter University Programme (WUP) at Hochschule Darmstadt is a three-week intensive programme which runs during the winter (December 30, 2019 – January 18, 2020).
Students can choose between two modules:
The module 'International Marketing and Sales' (IMS) deals with the growing importance of Marketing Management for the success of a product and the company. In many industries the ever increasing product adaption and the fierce intensity of competition is placing specific demands on marketing and sales. The absence of differentiation potentials of the actual product can often be compensated by innovative sales and distribution concepts and channels, customer-focused advice and support, as well as effective processes and systems. At the same time sales plays a fundamental role for complex and innovative products and influences the economic success of a company. Empirical studies show e.g. the high success relevance of the sales process: besides product satisfaction, customer satisfaction in the actual sale and after service is a customer loyalty factor – or the reason for customer churn. As a result, the sales department is gaining strategic importance with the company management. The teaching and learning contents and objectives as well as the structure of the module are geared mainly towards students of economics and business administration.
This module is composed of lectures and workshops. The lectures and workshops provide knowledge about the use of international marketing tools. Students will learn how to manage complex international marketing concepts. Different requirements of BtoB and BtoC customer segments, various industries as well as of selling services or products are considered in this module study. All lectures are additionally attended by one tutor and German students from Darmstadt University of Applied Sciences.
In the 1890ies the “Rover Safety Bicycle” entered the market. It had lead in German cities to a first discussion about safety and speed in the street (R. Bauer): Slow pedestrians and racing bicycles fighting for their share of the street. This discussion came up again in the 1920ies and 1930ies and especially after WWII for cars and slow pedestrians especially in the US. The street became the space for cars. Not for pedestrians. The so called “jaywalker” – comparable to today’s texting and walking inhabitants of the city – was removed from the street to the side (P. Norton). In the case study “Middletown” (Lynd/Lynd 1929) we find the observation that the car changed the town center from a meeting point of people to a traffic junction of cars.
What are city streets for? This is a crucial question. Small measures like greening the facades of houses, to plant a few trees, to establish playgrounds, or one way roads, to implement electric mobiles, inner city toll, or pedestrian zones in cities is not enough to design a healthy city. A more radical and fundamental approach is needed: At the center of a healthy city project is the necessity to bring the pedestrian back into the street and to turn the power hierarchy in the city defined by speed and horsepower upside down. “Slow is beautiful!”
The program combines lectures and seminars from professors from the respective department with hands-on experience and lectures of practitioners during field trips in Germany. Participants will also have the chance to improve or start learning German in intensive German-as-a-Foreign-Language classes. Up to 6 ECTS can be awarded for these classes, 4 credits for the regular courses of studies and 2 credits for the successful completion of the German language course. The International Winter University Programme also aims to provide an insight into German life and culture. Therefore, the WUP team has a variety of activities prepared for all participants outside the classroom. The team will be available 24/7 during the course of the programme.
For the business module, we welcome advanced undergraduate and graduate students with an academic background in Business Administration, Management Studies, Marketing or similar academic programmes.
For the social sciences module, we welcome undergraduate and graduate students with an academic background in social sciences, architecture, urban design/development, political sciences, environmental studies and other related fields of study.
Good reasons for h_da
Founded in 1971 Darmstadt University of Applied Sciences (Hochschule Darmstadt) is one of the largest universities of applied sciences in Germany with around 16,000 students, 320 professors, and over 60 degree programs. Students can choose between numerous undergraduate as well as postgraduate programs, Many unique bachelor's and master’s degrees are offered in fields such as engineering, architecture, design, computer science, information and knowledge management, media and social work.
Important features of Hochschule Darmstadt are short periods of study, the efficient organization of courses, a clear practical orientation from the beginning of studies, a strong commitment to research and development in cooperation with partners in business and society, and an internationally-oriented education. The university maintains partnership agreements with more than 100 international universities around the globe. The roots of the present-day Departments of Architecture and Civil Engineering stretch as far as back as the middle of the 19th century, to the “Landesbaugewerkschule Darmstadt”. In 2006, the ‘Fachhochschule Darmstadt’ was renamed as ‘Hochschule Darmstadt – University of Applied Sciences’, or h_da for short. The 12 departments are situated in five locations within the city of Darmstadt as well as in nearby Dieburg (about 15 km from Darmstadt). All locations are close to student canteens and cafeterias.
More facts about h_da: https://www.h-da.com
Spend 3 weeks in Darmstadt and experience the “Science City”
Darmstadt is a city in the federal state of Hesse in Germany, located right within the metropolitan Rhine-Main region, next to the city of Frankfurt (20 min) and is nestled between the Odenwald mountain region, the scenic wine-growing areas along the Bergstrasse and the Rhine, Main, and Neckar Rivers. Darmstadt has a population of approximately 160,000 (2018). Since 1997 Darmstadt carries the title Science City (“Wissenschaftsstadt”). Darmstadt is the science and high-tech-center of the metropolitan Rhine-Main region and the birthplace of numerous inventions that have changed our daily lives. From the radio clock to Plexiglas® and the first enzyme based washing agent to the liquid crystals in our mobile phones and notebooks - all these are inventions from Darmstadt. Darmstadt accommodates not only the technical university and one of the nation’s largest universities of applied sciences but also 3 institutes of the Fraunhofer Society (research organisation) /. Internationally renowned organisations such as the space organisations ESOC (European Space Operations Centre) andEUMETSAT , as well as the Helmholtz Centre for Heavy Ion Research (GSI) round off the profile as a city of science. Darmstadt is one of the few cities after which a chemical in the periodic table of elements has been named – Darmstadtium (atomic number 110) discovered in 1994. In Darmstadt the economy is directly connected to science. Globally operating companies originating from Darmstadt such as Merck, Evonik Röhm, Schenck Process and Schenck Rotec, Goldwell/Kao or Software AG have distinctive departments of research and development at their disposal.
Here you find more facts about Darmstadt.
Explore the State of Hessen, the financial centre of Europe and the origin of many well-known fairy tales
Germany is a federation consisting of 16 federal states, each with its own constitution, parliament and government. Hessen is one of the most powerful economic regions in Europe. About 6.1 million inhabitants live in Hessen. Due to its location in the very heart of Europe and its ideal transportation infrastructure and Germany's largest airport, Hessen has evolved into one of the leading business locations with a particular focus on new technologies and financial services.
Hessen features a wide variety of cultural offerings. The panoply ranges from three State Theaters and numerous cultural events to fortresses, castles and parks. Moreover, the approximately 400 museums and archives harbour veritable treasures. The Hessian sites listed in the UNESCO World Heritage List are of particular interest. The state of Hessen is also home to many fairy-tales like Cinderella or Hansel and Gretel that you might know since your early childhood. The famous fairy tale collectors Jacob and Wilhelm Grimm were born in Hanau, a city close to Frankfurt, and spent most of their lifetime collecting legends and fairy tales by listening to the stories being told by the people around them.
Discover Germany, the German culture and practice your German language skills
The International Winter University Programme (WUP) in Darmstadt offers many field trips and cultural trips to places mostly in Hessen, but also to other areas in Germany. Therefore you will have the chance to collect impressions from different regions in Germany.
The Federal Republic of Germany lies in the heart of Europe and is a cosmopolitan, democratic country with a great tradition and a lively present. Germany has one of the world’s strongest economies and offers an innovative research and education landscape. At the same time it has a strong creative economy and a dynamic cultural scene. Germany is the European Union’s most populous nation with 81 million inhabitants.
Germany has the largest economy in the European Union and the fourth largest in the world. Germany is the world’s second strongest exporting nation. German companies enjoy an excellent international reputation. They stand for the “Made in Germany” seal of quality, for innovation, quality and advanced technology. In addition to well-known global players, Germany’s industry-driven economy is also characterized by many world market leaders from the small and medium-sized business sector. Important industries include vehicle manufacturing, mechanical engineering, electrical engineering, chemicals, environmental technology and nanotechnology. Germany is an attractive location for foreign investors.
Gain valuable transferable credits
Upon successful completion of the three-week programme up to 6 ECTS credits will be granted. You can earn 4 ECTS for the academic seminars as well as 2 ECTS for the German language courses.
Improve your intercultural competences and prepare yourself for the globalized labour market
By exchanging ideas in class, during the field trips and preparing projects with other participants and students from Darmstadt University of Applied Sciences you will receive an impression of the benefits and challenges of working in multicultural teams. This is your chance to experience different culture-bound working styles and to develop and adapt strategies of problem solving in an international team.
Enjoy free-time activities such as ice skating, movie nights, nightlife and sightseeing and more.
Don´t worry, you are not going to be bored during the three-week program. We have prepared many fun activities for you. Please check the programme schedule.