The academic programme of the Winter University Darmstadt consists of two modules. Upon registration for the programme, students have to choose which module they want to attend. Each module consists of 48 contact hours (1 contact hours = 45 minutes) and 4 ECTS will be awarded upon successful completion of the module.
Each module combines lectures and excursions/company visits. Please check the WUP programme continually for more details on lecture topics and company visits.
Business Module: International Marketing and Sales
The module 'International Marketing and Sales' (IMS) deals with the growing importance of Marketing Management for the success of a product and the company. In many industries the ever increasing product adaption and the fierce intensity of competition is placing specific demands on marketing and sales. The absence of differentiation potentials of the actual product can often be compensated by innovative sales and distribution concepts and channels, customer-focused advice and support, as well as effective processes and systems. At the same time sales plays a fundamental role for complex and innovative products and influences the economic success of a company. Empirical studies show e.g. the high success relevance of the sales process: besides product satisfaction, customer satisfaction in the actual sale and after service is a customer loyalty factor – or the reason for customer churn. As a result the sales department is gaining strategic importance with the company management. The teaching and learning contents and objectives as well as the structure of the module are geared mainly towards students of economics and business administration.
This module is composed of lectures and workshops. The lectures and workshops provide knowledge about the use of international marketing tools.
Students will learn how to manage complex international marketing concepts. Different requirements of BtoB and BtoC customer segments, various industries as well as of selling services or products are considered in this module study.
Social Sciences Module: Design of Healthy Cities – Mobility of the Future
In the 1890ies the “Rover Safety Bicycle” entered the market. It had lead in German cities to a first discussion about safety and speed in the street (R. Bauer): Slow pedestrians and racing bicycles fighting for their share of the street. This discussion came up again in the 1920ies and 1930ies and especially after WWII for cars and slow pedestrians especially in the US. The street became the space for cars. Not for pedestrians. The so-called “jaywalker” – comparable to today’s texting and walking inhabitants of the city – was removed from the street to the side (P. Norton). In the case study “Middletown” (Lynd/Lynd 1929) we find the observation that the car changed the town center from a meeting point of people to a traffic junction of cars.
What are city streets for? This is a crucial question. Small measures like greening the facades of houses, to plant a few trees, to establish playgrounds, or one way roads, to implement electric mobiles, inner city toll, or pedestrian zones in cities is not enough to design a healthy city. A more radical and fundamental approach is needed: At the center of a healthy city project is the necessity to bring the pedestrian back into the street and to turn the power hierarchy in the city defined by speed and horsepower upside down. “Slow is beautiful!”
Students will learn to understand the process of “social shaping of technology” (Williams/Edge) that led to the established car-dominated transport system throughout the world. Identification of its strengths, weaknesses, opportunities and threats (detailed SWOT-analysis). Experiences with group processes as part of change management activities in a community setting.
Please find detailed module descriptions on the right-hand side.