Academic Program
Students can choose one of the following courses (6 ECTS credits each):
Business: International Marketing and Sales
The course International Marketing and Sales (IMS) examines the increasing importance of international marketing and sales in driving business success across global markets. In many industries, strong product innovations and rising competition create major challenges for companies. When it’s difficult to stand out based on products alone, competitive advantage often depends on innovative sales strategies, customer-oriented services, and efficient systems and processes.
You’ll learn how companies use international marketing and sales to respond to these challenges—especially in complex or fast-moving industries. Sales plays a particularly important role in launching innovative products and shaping long-term business performance. Research shows that customer satisfaction is influenced not only by the product itself, but also by the quality of the sales experience and after-sales support. These factors are often what build customer loyalty—or lead to customer loss. For that reason, sales is becoming a more strategic part of business management.
Through a combination of lectures and practical exercises, this course gives you the tools to understand and handle complex international marketing and sales concepts. You’ll explore the different needs of B2B (business-to-business) and B2C (business-to-consumer) markets, consider how marketing and sales vary across industries, and learn how to market both products and services internationally.
This course is ideal for undergraduate students interested in international business, international marketing, sales, management or any other related acadmic field. It offers practical insights and skills that will help you understand how companies succeed in today’s global, customer-driven world.
More information can be found in the detailed course description.
Engineering: Energy Lifestyles: A Technical Comparison Between Nations
Energy Lifestyles: A Technical Comparison Between Nations is an interdisciplinary course that explores how different countries generate, transmit, and consume energy across sectors such as residential, commercial, industrial, and transportation. Moving beyond a binary comparison, students will investigate the technical and cultural dimensions of national energy lifestyles, drawing from global data sources including the International Energy Agency (IEA) and Lawrence Livermore National Laboratory (LLNL).
Through analysis of official energy flow diagrams and international datasets, students will develop a foundational understanding of concepts like energy efficiency, transmission losses, and the influence of energy imports on national security. Engineering fundamentals—such as Ohm’s Law, flow and pressure dynamics, and energy conversion—serve as the technical core of the course.
Emphasizing both collaborative discussion and independent research, the course guides students in evaluating renewable and nonrenewable sources, interrogating common assumptions about sustainability, and comparing a third country of their choice to deepen global insight. The course encourages students to critically assess energy use not only through environmental and technical frameworks but also through the lenses of economics and culture—preparing them to engage thoughtfully in international dialogues on sustainable energy futures.
This course is ideal for students with an academic background in engineering or any other related acadmic field.
More information can be found in the detailed course description.
Contact
Ms. Jessica Mayer
Phone:+49.6151.533-60102
Email: short-term@h-da.de
in cooperation with
