Seitenansicht von internationalen Studierenden, die im Hörsaal sitzen

Academic Program

Students can choose one of the following three courses (4 credits each): 

Business Module: International Marketing & Sales

The module International Marketing and Sales deals with the growing importance of Marketing Management for the success of a product and the company. In many industries the ever increasing product adaption and the fierce intensity of competition is placing specific demands on marketing and sales. The absence of differentiation potentials of the actual product can often be compensated by innovative sales and distribution concepts and channels, customer-focused advice and support, as well as effective processes and systems. At the same time sales plays a fundamental role for complex and innovative products and influences the economic success of a company. Empirical studies show e.g. the high success relevance of the sales process: besides product satisfaction, customer satisfaction in the actual sale and after service is a customer loyalty factor – or the reason for customer churn. As a result the sales department is gaining strategic importance with the company management. The teaching and learning contents and objectives as well as the structure of the module are geared mainly towards students of economics and business administration.

This module is composed of lectures, tutorials and excursions which provide knowledge about the use of international marketing tools.

Students will learn how to manage complex international marketing concepts. Different requirements of BtoB and BtoC customer segments, various industries as well as of selling services or products are considered in this module study.

More information can be found in the module description. 

Social Sciences Module: Digital Society(ies)

In today’s digitalized society the constant flow of communication is regarded as a fundamental and integral part of everyday life. Rapid developments in media technologies engender digitalized mediatization processes on all levels of society. “Fake News”, Cyber Bullying, Hate Speech on one side, but also the global connection in “Fridays for Future” as well as constant communication and self-portrayal on Instagram on the other side and the change of political communication as well as national and international media landscape lead to challenges for the individual but also for the society we live in. Especially, in these times of Covid -19, in “social distancing” our lives have dramatically changed on all levels. Working from home leads to challenges for parents and children. Boundaries of private and public domain are blurring. We struggle with digital burn out, and our learning environment has been transferred into the digital realm, leading to challenges for all who are involved. These challenges on all levels of society are explored and discussed, not only from a German angle, but also in an international perspective.

More information can be found in the module description. 

Logistics Module: Sustainable Supply Chains

The over-exploitation of natural resources required to achieve economic growth and development has had a negative impact on the environment while also causing these resources to become scarcer and costlier. It is therefore easy to see why the idea of a circular design of products and systems that offers new ways to create more sustainable supply chain models, is taking hold across the globe. This module is designed to help you understand the growing business case for sustainable supply chain solutions covering topics from environmental social governance in supply chain and supplier management, carbon accounting, green and sustainable distribution and innovative technology solutions. Participants will learn how to design, manage and lead a sustainable supply chain by incorporating circular material, product and system design into your strategies to support sustainable growth. Different requirements of supply chain tiers and various industries such as automotive, retail, pharmaceutical and chemical supply chain are considered in this module.

This module is composed of lectures, tutorials and excursions that provide knowledge about the application of sustainable concepts and approaches in different local, regional and global supply chains.

More information can be found in the module description.