Academic Program
Students can choose one of the following courses (4 credits each):
Business Module: International Marketing & Sales
The module International Marketing and Sales deals with the growing importance of Marketing Management for the success of a product and the company. In many industries the ever increasing product adaption and the fierce intensity of competition is placing specific demands on marketing and sales. The absence of differentiation potentials of the actual product can often be compensated by innovative sales and distribution concepts and channels, customer-focused advice and support, as well as effective processes and systems. At the same time sales plays a fundamental role for complex and innovative products and influences the economic success of a company. Empirical studies show e.g. the high success relevance of the sales process: besides product satisfaction, customer satisfaction in the actual sale and after service is a customer loyalty factor – or the reason for customer churn. As a result the sales department is gaining strategic importance with the company management. The teaching and learning contents and objectives as well as the structure of the module are geared mainly towards students of economics and business administration.
This module is composed of lectures, tutorials and excursions which provide knowledge about the use of international marketing tools.
Students will learn how to manage complex international marketing concepts. Different requirements of BtoB and BtoC customer segments, various industries as well as of selling services or products are considered in this module study.
More information can be found in the module description.
Logistics Module: Sustainable Supply Chains
The over-exploitation of natural resources required to achieve economic growth and development has had a negative impact on the environment while also causing these resources to become scarcer and costlier. It is therefore easy to see why the idea of a circular design of products and systems that offers new ways to create more sustainable supply chain models, is taking hold across the globe. This module is designed to help you understand the growing business case for sustainable supply chain solutions covering topics from environmental social governance in supply chain and supplier management, carbon accounting, green and sustainable distribution and innovative technology solutions. Participants will learn how to design, manage and lead a sustainable supply chain by incorporating circular material, product and system design into your strategies to support sustainable growth. Different requirements of supply chain tiers and various industries such as automotive, retail, pharmaceutical and chemical supply chain are considered in this module.
EnStadt:Pfaff research project:
On the site of the former Pfaff sewing machine factory, the city of Kaiserslautern, Germany, is developing a CO2-neutral mixed quarter for living and working with companies and institutions from the technology and health sectors. In the project “EnStadt:Pfaff”, Fraunhofer IESE and its project partners are jointly developing a real-life laboratory for the implementation of a climate-neutral residential, commercial, and technology district. The aim of the lighthouse project “EnStadt:Pfaff” is to use the example of the Pfaff district to demonstrate how to achieve climate-neutral energy supply of a district while maintaining a high level of urban development quality – and of course, sustainable mobility and logistics is an important part in this. The module is focusing on the question of how smart and sustainable urban delivery solutions supporting a zero-emission future should look like. We are collaborating with Fraunhofer IESE, which has been one of the world's leading research institutions in the field of software and system development methods for more than 20 years. The module is designed to provide you with basic concepts in the area of sustainable urban deliveries of products as well relevant basics to carbon accounting and closed loop logistics systems. You will gain hands-on experience, see and meet innovative logistics companies and learn about their ideas and concepts. Finally, you will then have the opportunity to apply your knowledge to the EnStadt:Pfaff project and develop knew sustainable deliveries for this district.
This module is composed of lectures, tutorials and excursions that provide knowledge about the application of sustainable concepts and approaches in different local, regional and global supply chains.
More information can be found in the module description.
Contact
Ms. Jessica Mayer
Phone: +49.6151.533-60102
Email: wup.int@h-da.de
